Overview
Email Developer and Automation Specialist is responsible for both B2B and B2C product emails. This role involves creating templates in HTML, campaign setup and launch, testing, and analysis. The candidate should be passionate about email and excited to test new ideas, translating product designs into Salesforce Marketing Cloud emails and creating new email template systems. The role requires the ability to manage multiple projects in a fast-paced environment. This position is in-office Monday through Friday.
Responsibilities
- Perform day-to-day email tasks including email calendar management, campaign setup, designing, scheduling, testing, and deploying newsletters, automated campaigns, and client-sponsored emails.
- Send to large client audiences (50K+).
- Build, test, and deploy email campaigns including editing copy, layout, links, and complex dynamic and personalized content.
- Coordinate with design team to hand-code mobile-responsive emails from design to HTML.
- Maintain QA processes to ensure all communications are brand compliant.
- Manage vendors and email platforms, monitor email performance, and generate analytics reports to assess delivery and campaign efficiency.
- Collaborate with Consumer Engagement and product managers to bring product emails to life.
- Develop best practices that can be shared across brand platforms and troubleshoot all aspects of email operations.
- Identify opportunities to improve existing and develop new email campaigns that drive engagement and revenue.
- Stay informed of industry changes and advances; contribute to email strategy development.
- Perform other duties and ad hoc projects as assigned.
Qualifications
Bachelor's Degree from an accredited university or college.5+ years of experience in an email development role with strong HTML / CSS / Ampscript and web design skills.1+ years of experience with Salesforce Marketing Cloud (ExactTarget) or similar.Working knowledge of CAN-SPAM, CASL, email best practices, including design principles, metrics, data hygiene, and compliance.Experience with web-based email testing tools (e.g., Litmus, Return Path).Ability to develop and implement automated email campaigns.Proficient in Microsoft Excel and Adobe Creative Suite (InDesign, Photoshop, Illustrator).Experience in Google Analytics.Proven track record of commitment to prior employers.Preferred Qualifications and Skills
Knowledge of Pardot.Basic knowledge of SQL and / or SQL Server Management Studio.Experience with the commercial real-estate market and data management is a plus.Strong ability to handle multiple tasks simultaneously and meet deadlines for time-sensitive assignments.Creative, extremely detail-oriented and organized with strong verbal and written communication skills.Ability to interact with all levels of management, take direction well, and work independently or as part of a team.What's in It For You?
Join CoStar Group to experience a collaborative and innovative culture, with opportunities to grow professionally. We offer generous compensation and performance-based incentives, professional development, tuition reimbursement, and internal training. Our benefits package includes medical / vision / dental / prescription coverage, life and disability insurance, mental health services, commuter benefits, 401(k) with matching, employee stock purchase plan, paid time off, tuition reimbursement, fitness options, and more. We welcome all qualified candidates eligible to work full-time in the United States; visa sponsorship is not available for this position.
Equal Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or citizenship status. Reasonable accommodations are available upon request for applicants with disabilities. For accommodation requests, call 1-855-840-1715 or email recruiting@costargroup.com.
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