Senior Marketing Manager, Global Events

This job is with Braze, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute : Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Braze is seeking an experienced Senior Marketing Manager, Global Events for our Global Events team.

This is a fun and exciting position, as you get to work on multiple program types across multiple regions. You will play a critical role, working alongside your peers in event tech, creative, sponsorship, content, and demand generation to create memorable and meaningful Braze events for our audience. Your highest priority will be full production ownership of our City x City events, plus launching our first-ever Executive Program. You will also provide production support for other Braze-owned events, including our flagship, Forge; own external keynote speaker management; and contribute to the development of our global event portfolio strategy and measurement program.

As our ideal candidate, you will have owned corporate events within high-growth B2B tech companies, and understand the differences in customer, prospect, and employee experiences. You take a data-driven approach to event execution, appreciate creativity and brand building, and understand how to execute effectively within budget and time constraints. And you are genuinely kind, compassionate, fun to be around, supportive in stressful circumstances, and you problem-solve with urgency.

Essential Duties & Responsibilities

Event Strategy

In conjunction with Braze company goals, develop and implement event marketing strategies to best support our intended audience leveraging data and industry trends

Collaborate with cross-functional teams to ensure events complement overall marketing, product, and business strategies

Event Operations and Execution

Plan, organize, and execute on a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge

Drive logistics, creative, venue selection, F&B, AV requirements, and other event details to ensure seamless execution

Project manage the event alongside our agency partners to ensure the experience is on brand and meets all defined objectives

Provide unique and creative approaches to event activations and experiences

Research external event speakers that are aligned to our narrative and mission, and partner with external bureaus in negotiating and optimizing each speaker contract

Experience launching a high-touch executive program

Promotion and Outreach

Work alongside demand gen and lifecycle marketing to promote events and drive attendance through multiple channels, including social media, IPM, email, and digital channels, like webinars

Collaborate with the global campaigns team to integrate event promotions into overall marketing campaigns

Attendee Journey Development

Develop strategies to enhance attendee and sponsor engagement and experiences and the overall attendee journey

Incorporate interactive elements, networking opportunities, and other features to create a positive and memorable event atmosphere that drive business results

Performance Measurement

Define and track key performance indicators (KPIs) to measure the success of events

Analyze data and feedback to make informed decisions and continuously improve future events

Budget Management

Manage event budgets efficiently, ensuring cost-effective planning and execution

Negotiate contracts through agencies or with vendors and suppliers to maximize budgetary resources

Cross-Functional Collaboration

Collaborate with internal teams to align event objectives with broader company goals

Foster strong relationships with external partners, sponsors, and vendors

Basic Qualifications

8+ years of relevant work experience in event marketing and event production

Experience managing budgets greater than $1M

Demonstrated competence in presenting recommendations and gaining alignment with cross-functional teams and leadership

Familiarity with contracting and accounting processes, including negotiating contracts and cost savings

Excellent time management, resource management, and planning skills

Solid budget management skills

Strong analytical approach to problem-solving

Roll up your sleeves and get the job done mentality

Excellent organizational skills

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $123,800 - $145,700 / year with an expected On Target Earnings (OTE) between $145,700 - $171,400 / year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as :

Competitive compensation that may include equity

Retirement and Employee Stock Purchase Plans

Flexible paid time off

Comprehensive benefit plans covering medical, dental, vision, life, and disability

Family services that include fertility benefits and equal paid parental leave

Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

A curated in-office employee experience, designed to foster community, team connections, and innovation

Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching

Employee Resource Groups that provide supportive communities within Braze

Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.

Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.]]>