Assistant Marketing Manager -Paid Search Media

Assistant Marketing Manager Of Paid Search Media

The Assistant Marketing Manager of Paid Search Media will work with Marketing Strategy, Planning, and Media leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments. This will be executed by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drive the overall strategic success of Lowe's. The position will report to the Sr. Manager of Paid Media and will serve as a subject matter expert of Paid Search. Largely, the assistant marketing manager has to know how to execute Paid Search campaigns.

Plans, executes, optimizes, and reports on Paid Search campaigns on Google & Microsoft

Manages campaign budgets and feels comfortable making adjustments daily and reporting on campaign performance

Adheres to the goal of the team, which is to efficiently garner traffic, leads, and omni channel sales for our business by reaching people looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan

Experience using digital media measurement tools : Search platforms, Adobe, MTA (multi-touch attribution), and MMM (media mix modeling)

Partners with cross-functional partners to analyze / interpret data including merchandising P&L data to draw clear, actionable conclusions within the business area he / she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the Sr. manager to grow sales in-store and online

Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and / or operations.

Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions / pricing, marketing (creative, media, etc.) and others to meet marketing goals for store & online

Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support

Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.

Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work

Works closely with large external vendors and will be the subject matter expert in their vertical.

Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent experience

3-5 Years Overall marketing experience

1-2 Years Strong business acumen and experience running a P&L and / or working alongside P&L owners

1-2 Years Leadership experience

1-2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

1-2 Years Experience leading brand or category work at a retailer or CPG company

Lowe's Companies, Inc. (NYSE : LOW) is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.