Overview
SWLA CENTER FOR HEALTH SERVICES – PR / Marketing Manager reports to the Chief Operating Officer. The PR / Marketing Manager is responsible for planning, development and implementation of all marketing activities, marketing communications and public relations activities. Responsibilities include contact with local, regional and state leaders, representation of the health center at community events, developing promotional plans, and maintaining good working relationships with the media, advertising agencies and the organization’s staff. The role also involves educating local communities on the organization’s mission and services, reviewing and commenting on relevant state policies, and advocating on behalf of SWLA Center for Health Services and its patients with state and national agencies.
Education, Training and Experience
- Bachelor’s Degree from an accredited college or university in Business Administration, Marketing, Public Relations or Related Field is required.
- A minimum of three years’ experience in a PR / Marketing environment. Knowledge of community health center mission and operations is a plus. The PR / Marketing Manager must possess skills in creative thinking, organizing, planning, interpersonal relations, and resource development.
- Must have knowledge of health care policy analysis and local, State, and National advocacy skills. Facilitation and presentation skills. Expertise in working with governmental offices as well as national, state and community computer literacy. Excellent verbal and written communication skills.
Job Responsibilities
Leads projects, as assigned by the CEO such as health center marketing and special initiatives.Designs and implements comprehensive marketing strategies to create awareness of the health center’s activities.Produces ideas for promotional events or activities and organizes them.Provides input on the appearance of all health center print and electronic materials.Organizes, facilitates, and participates in coalitions as necessary to achieve program goals and build relationships within local communities.Contributes to SWLACHS’s legislative agenda as appropriate, including preparation of fact sheets and communication with legislators and member organizations regarding specific issues.Schedules at least 3 visits annually by elected officials, including at least 1 by National and 1 by State representative or Senator.Provides budget planning recommendations to the CEO, COO, and other stakeholders as needed.Responsible for ensuring that all employees are registered as Advocates with relevant associations or campaigns.Responsible for disseminating NACHC or LPCA "Calls to Action" to employees and ensuring that employees respond to the "Calls to Action."Interacts positively and professionally with all employees in the workplace and the community.Represents SWLACHS in the community and state as appropriate.Plans and executes activities to promote the health center’s current services and the launching of new services.Works with Outreach Manager to plan and organize SWLACHS health fairs and other events as delegated by the CEO.Ensures that billboards and other advertisements are accurate and relevant to services.Performs other duties as assigned by the Executive Director.Mission and Customer Service
Demonstrate the Mission and act in ways that advance the best interest of the organization and customers entrusted to us; positively represents SWLA Center for Health Services (SWLA) in the workplace and the community.Demonstrate effective communication.Respect the privacy and confidentiality of the organization, patients, providers, co-workers and the organization.Practice safe work habits and maintain a safe environment for self, co-workers, patients, and visitors.Work collaboratively to solve problems, improve processes, and develop services. Act as an advocate for our patients.Comply with organization / department policies and procedures, including but not limited to confidentiality, safety, cooperation / flexibility and attendance.Understand and comply with all applicable federal / state laws and Standards of Conduct as related to assigned job duties.Participate in departmental or organizational Continuous performance improvement activity.#J-18808-Ljbffr