Account Director, Earned Media Strategy

Overview

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier business, broadcast, lifestyle, food & beverage, and entertainment outlets, you know how to get stories placed and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know whats buzzy, whats next, and how to help brands break through.

Youre a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. Youre immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Lets talk.

Responsibilities

Build and maintain excellent relationships with top-tier media across business, national / local broadcast, and lifestyle verticals including mens / womens, fitness, food & beverage, wellness, sports, entertainment, and commerce

Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly

Approaches client work with curiosity always seeking to understand the brand, its competitors, and the broader industry context

Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage

Lead the development and execution of earned and integrated media programs from start to finish

Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents

Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail

Counsel and interact effectively with clients and leaders at client organizations

Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work

Mentors and develops junior team members through hands-on guidance, feedback, and professional development

Cultivates and participates in new business opportunities and pitches

Business Acumen align talent strategies to drive business goals

Client Service client focus and ability to build trust and rapport across all levels

Proactivity exhibit relentless pursuit for new and innovative talent strategies

Collaboration build strong relationships at all levels across the organization

Critical Thinking ask probing questions; anticipate and address critical talent gaps and needs

Conflict Resolution possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

6-8 years of experience

Experience leading projects from start to finish, working with integrated teams across various disciplines

Earned strategy and media relations experience

Benefits

Medical

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Salary

NYC Salary range : $100,000 - $130,000

Salary range is determined by multiple factors including internal ranges, market considerations, tenure, and qualifications.

Equal Opportunity

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

If you require an accommodation to participate in the application process, please contact JobAppAccommodation@ipgdxtra.com. This email address is strictly for applicants requiring assistance accessing our employment website.

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