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Channel Marketing Intern

Channel Marketing Intern

FortivePhiladelphia, PA, US
7 days ago
Job type
  • Full-time
Job description

Channel Marketing Intern

Fluke is seeking a highly motivated Channel Marketing Intern to join our team in Everett, WA for summer 2026! This internship offers a unique opportunity to contribute to high-impact initiatives across our channel ecosystemincluding a dedicated research project on AI-driven marketing strategy, hands-on support for our Grainger National Accounts team, and operational experience aligned to our Channel Coordinator role.

The ideal candidate is curious about emerging technologies, passionate about marketing strategy, and eager to learn how B2B companies go to market through distribution partners like Amazon, Grainger, and Electrical / HVAC distributors.

Internship Focus Areas

This internship will be structured around three core focus areas :

1. AI-Driven Channel Marketing Strategy (50%)

Lead a research-driven initiative to explore how emerging AI technologiessuch as AI-curated search results, generative content tools, and predictive analyticsare reshaping channel marketing. Key deliverables include :

  • A framework or proposal for how our channel marketers should adapt tactics (PPC, banners, emails, promos, SPIFFs, product page content) to remain competitive in AI-driven environments.
  • A table summarizing AI impacts across marketing tactics.
  • Examples from other companies or industries where AI has influenced channel marketing.
  • Optional pilot tests or mock-ups of AI-optimized assets.

This project aligns with our enterprise-wide strategy to embed "Artificial Intelligence Everywhere" and will directly inform our 2026 channel planning.

2. Grainger National Accounts Support (25%)

Work closely with the Channel team for Grainger to support marketing execution and partner engagement. Responsibilities may include :

  • Assisting with campaign coordination and performance tracking.
  • Supporting content updates and product launches for Grainger and Zoro.
  • Participating in quarterly business reviews and preparing marketing summaries.
  • Helping manage co-op funding documentation and SPIFF tracking.
  • This work provides exposure to one of our most strategic channel relationships and offers hands-on experience in partner-facing marketing.

    3. Channel Marketing Operational Support (25%)

    Support operational tasks aligned with our Channel Marketing team to gain experience in channel infrastructure and merchandising. Responsibilities may include :

  • Assisting with updates to the Fluke Distributor site and Channel Marketing SharePoint.
  • Supporting visual merchandising audits and planogram updates.
  • Helping coordinate NPI webinars and monthly channel newsletters.
  • Participating in small event tracking and post-event performance reporting.
  • This area offers exposure to the foundational systems and workflows that enable our channel marketing team to scale effectively.

    Qualifications

  • Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field, graduating December 2026 or later.
  • Strong interest in emerging technologies, especially AI and its applications in marketing.
  • Excellent written and verbal communication skills.
  • Highly organized with strong project management skills.
  • Comfortable conducting independent research and synthesizing insights.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with SharePoint and collaboration tools is a plus.
  • Experience with AI tools, marketing analytics platforms, or content creation software is a bonus but not required.
  • Fortive Corporation Overview

    Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

    We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

    We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

    At Fortive, we believe in you. We believe in your potentialyour ability to learn, grow, and make a difference.

    At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

    At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

    Fortive : For you, for us, for growth.

    About Fluke

    Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

    We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

    Pay Range The hourly range for this position (in local currency) is $20-$40 / hour

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