Associate Director, Paid Media

Job Title

Associate Director Paid Media

Job Description

About The Position Major Goals and Objectives and Location Requirements :

The Associate Director will manage a team of specialists tasked with managing branded content distribution and social advertising campaigns from launch to completion with a focus on Health and Finance advertisers.

The successful candidate is an experienced people manager builds strong working relationships with internal business partners frequently re-evaluates processes and optimizes them to improve efficiency and outcomes is well-versed in digital advertising platforms with a focus on social and SEM understands how to optimize campaigns for various KPIs (on-page engagement conversion audience composition) and is effective at balancing campaign performance with cost efficiency.

Schedule Requirements :

Hybrid 3x a week- (New York)

In-office Expectations : This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Team The Team and / or Brand :

People Inc the largest digital publisher in America is seeking an Associate Director to join the Paid Media team. The Paid Media team supports People Incs digital ad sales business leveraging a variety of advertising platforms to deliver $100M annual revenue.

About The Positions Contributions :

Weight % Accountabilities Actions and Expected Measurable Results

30% : Oversee day-to-day operations of team of 2-5 specialists ensuring full delivery of our contractual obligations while delivering on performance KPIs and managing monthly spend in line with budgets

15% : Train and develop team members expanding their knowledge base and skillset to further professional development and improve quality of output

10% : Partner with Account Strategy Revenue Operations and Ad Operations leadership to streamline operations and eliminate process gaps

10% : Provide strategic oversight of monthly pacing of revenue spend and margins ensuring clear visibility and actionable insights

10% : Provide regular and actionable feedback to team members to foster their growth and career paths

5% : Identify team needs and provide recommendations to address bottlenecks

5% : Provide pre-sale planning support to Sales and Account Strategy to ensure media plans are operationally and economically viable before being presented to clients

5% : Establish new processes to elevate the teams execution and deliver improved performance for our clients and expanded margins for our business

5% : Proactively anticipate leadership needs and provide actionable insights to enable effective decision making

5% : Independently respond to client and stakeholder communications with clarity accuracy and accountability

The Roles Minimum Qualifications and Job Requirements :

Education :

B.A. in marketing business communications or related field preferred but additional relevant experience can substitute on a year-for-year basis

Experience :

10 years of professional experience in digital advertising

6 years executing SEM Social and / or Native advertising platforms

3 years as a people manager

Specific Knowledge Skills Certifications and Abilities :

Strong communication and presentation skills with a knack for distilling complex data to draw and surface concise actionable insights

Competency in applied math and algebraic problem-solving to derive and validate media metrics

Proven quantitative analytical abilities

High proficiency in Excel

Experience with analytics & BI platforms

Motivated self-starter with a collaborative and entrepreneurial spirit

Thrive in a fast-paced environment with multiple demands and shifting priorities

Experience in Pharmaceutical advertising preferred

% Travel Required ( Approximate ) :

N / A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and / or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here : Range

Salary : New York : $110000.00 - $130000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

#NMG#

Required Experience :

Director

Key Skills

Program assessment,FDA Regulations,Manufacturing & Controls,Program Evaluation,budget forecast,Research Experience,Operations Management,Research & Development,Strategic Planning,Contract Management,Leadership Experience,negotiation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 110000 - 130000