Sr. Brand Marketing Manager

Senior Brand Marketing Manager

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Senior Brand Marketing Manager based out of our National Center office located in Dallas, TX! This is a full-time, benefits eligible, grant-funded opportunity, with current funding through March 2028. Reporting to the National Director, Brand Marketing, the Senior Brand Marketing Manager is responsible for leading development and implementation of marketing plans and campaigns for a portfolio of American Heart Association brands and initiatives. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

The AHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association.

Responsibilities

This position is responsible for leading strategy and execution of brand campaign plans, as well as analyzing, optimizing and reporting on results. The role collaborates with cross-functional team to develop strategic omnichannel plans that achieve business and funder goals / objectives and deliver consistent go-to-market execution in all channels. The position leads brand focused marketing planning, campaign development, implementation, execution, measurement, and brand compliance for assigned brands and products to address business objectives, organizational priorities, and advance mission impact, brand relevance, and revenue goals. This role has direct report(s).

• Develops, plans, and leads strategy and execution of multi-media brand marketing for a portfolio of programs, products, or services.
• Identifies and plans positioning, associated marketing themes, and media channels that effectively reach and influence target customers.
• Documents and customizes marketing plans to maximize market penetration for product, program, or service.
• Works with cross-functional teams or vendors to conduct research, analyze market trends and data to define targeted customer segments and determine marketing drives desired behavior for each segment.
• Creates a unique customer experience to achieve the desired brand image, business, and funder goals and campaign objectives.
• Measures, analyzes, and monitors the effectiveness of marketing campaigns and tactics.
• Communicates and presents modifications to increase campaign effectiveness.
• Leads and coaches direct report(s), mentors and educates cross-functional teams in marketing objectives.
• Performs other duties as required or assigned.

Qualifications

Bachelor's Degree or equivalent work experience. 5 years minimum relevant experience. Experience leading integrated, omnichannel marketing campaigns across web, email, social, and media / advertising. Experience in working with multiple vendors / partners (internally and externally) with critical timelines and multiple project requirements. Experience in strategic planning. Strong creative, strategic, analytical, organizational, and personal sales skills. Ability to analyze data and interpret into narrative form. Ability to work optimally with staff and volunteers at all levels of the organization. Ability to think critically and tackle problems. Ability to travel occasionally.

Compensation & Benefits

The expected pay range will be $90,000 to $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

The American Heart Association's 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin, and physical or cognitive abilities.

This position is not a match with your skills? Click here to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE / Protected Veterans / Persons with Disabilities.