Overview
Do you have a passion for how media can power brand growth in a consumer-driven world? Are you excited about leveraging data, technology, and AI-powered tools to transform the way campaigns are built, executed, and optimized? If enabling media innovation at scale inspires you, this could be your next opportunity. If driving media transformation and operational excellence at scale sounds inspiring, you could be the perfect candidate to join our One PEP Media team as Associate Manager, Global Media Capabilities.
In this role, you will be at the forefront of rolling out the right tools / solutions that power our Total Connections Planning approach. You will work closely with internal technology and product teams to deliver marketing process-enabling solutions, and work with agency and platform partners to ensure seamless adoption and deployment of agency tech stack to support our brand activation. This role will also support embedding AI-driven tools and practices into campaign planning and execution, enabling our brands to activate media more effectively and connect with consumers in meaningful ways.
Responsibilities
Lead deployment of agency and internal media tools that enable Total Connections Planning across markets.
Collaborate with internal product and technology teams to co-develop solutions that enable end-to-end marketing processes.
Partner with stakeholders, to support the process of evaluation, verification of right technology and responsible framework.
Build playbooks, training modules, and frameworks that help practitioners maximize use of media tools and platforms.
Track adoption and effectiveness of deployed tools; provide insights to leadership on business impact.
Compensation and Benefits :
Qualifications
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
Associate Media Manager • USA, Texas, Plano