SEO Manager

SEO Manager

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Photoshop remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.

As part of our team, you'll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe's broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.

Key Responsibilities

• Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
• Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
• Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
• Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.

Skills & Qualifications

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach, where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you.