Communications Director
The Communications Director manages public perception of the County, which incorporates developing marketing and communication strategies as well as understanding the importance of timing in setting messages.
Essential Duties
- Develop and drive a multi-channel, cohesive communications strategy
- Assemble and oversee a diversely skilled communications team
- Manage Media relations and project a positive image of the County to the public
- Prepare and manage all communications materials
- Develop a brand voice and maintain brand integrity across all platforms
- Develop contacts with media members, influencers, and community leaders
- Assist in the creation of digital, video, audio, and print content
- Lead and manage crisis communication efforts
- Oversee and coordinate departmental communication teams ensuring consistent messaging
- Monitor communications campaigns and strategies
- Stay up-to-date on industry trends and make recommendations for adjustments to communications strategies and practices
- Respond to media inquiries and maintain relationships with journalists and other members of the press
- Plan press conferences and other public events to help keep the County top of mind
- Perform outreach to press outlets, magazines, influencers, and build strategic partnerships to grow the County image.
- Assist with Emergency Operations Center (EOC) activations and drills
- Perform all other duties, tasks, and special projects, as assigned
Qualifications / Preferred Skills, Knowledge & Experience
Bachelor's degree in communications, media relations, journalism or a related field from an accredited college or university or equivalent communications work experienceMinimum ten years' experience in a communications or marketing roleSuperior time management and organizational skills and ability to meet deadlinesAn analytical mind and ability to think criticallyExceptional writing and interpersonal communication skillsAbility to work both independently and as part of a teamFamiliar with MS Word, Excel, and PowerPoint and capable of creating visually compelling presentationsKnowledge of email marketing softwareProven knowledge of communications and marketing ethics and best practicesProficient in public speakingCustomer service experiencePreferred Skills, Knowledge & Experience :
Master's degree in communications, media relations, journalism or a related fieldFifteen years or more in a communications or marketing roleAdvanced knowledge and understanding of local government / County of Chester policies and proceduresAdditional Information
Relevant background checks, clearances, physicals, drug tests, and any other assessments or evaluations will be conducted after an offer of employment is given per County policy. Computer Skills : To perform this job successfully, an individual should have :
Advanced computer skillsAdvanced Microsoft Office skillsPhysical Demands : While performing the duties of this position, the employee is frequently required to walk, sit, and talk or hear. Occasionally, the employee will need to carry items and drive a vehicle. On rare occasions, the employee will need to reach above shoulders; kneel, stoop, crouch, or squat; and push items. The specific vision requirements for this position are as follows :
Close vision (clear vision at 20 inches or less)Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)Work Environment : The noise level in the work environment is usually quiet.
Other : Ability to work extended hours as necessary. A valid driver's license is required. Availability 24 / 7 / 365 to assist with Emergency Operation Center (EOC) as needed.