Marketing & Communications Director

Job Description

Job Description

General Function

The Director of Marketing and Communications supports the work of the Attleboro Norton YMCA, a nonprofit charitable organization committed to youth development, healthy living, and social responsibility. This position is responsible for creating and executing a comprehensive communications strategy that elevates visibility, deepens engagement, and tells the story of the Y’s impact. The Director leads marketing, social media, brand management, content creation, media relations, and digital engagement across all YMCA locations and platforms.

Essential Duties Strategic Leadership

• Develops and implements the YMCA’s Annual Marketing & Communications Plan, aligning all efforts with enrollment, fundraising, and community impact goals.
• Serves as brand steward, ensuring consistency and compliance with Y-USA brand standards across all materials and messaging.
• Partners with the leadership team to position the Y as a visible, inclusive, and values-driven community organization.

Cross-Department Collaboration

Social Media & Digital Content

Website & Email Communication

Event Marketing & Visibility

Media & Public Relations

Administrative & Supervisory Responsibilities

Qualifications

Work Environment & Physical Demands

emergency communications.

YMCA Leadership Competencies – Director Level