Financial Planning & Analysis (FP&A) Analyst

Company Description

Mainelove is a company rooted in the abundant natural resources of Maine, including deep forests, crystal clear lakes, and an endless coastline. We take pride in managing these resources with responsibility, reverence, and love. Maine is the source of some of the cleanest water on the planet, and we are on a mission to share it. Our commitment is to clean, simple, and sustainable water — the way it should be.

Job Summary

The FP&A Analyst will play a critical role in driving financial performance and strategic decision-making within our fast-paced Consumer Packaged Goods (CPG) environment. This individual will be responsible for managing financial forecasting, annual budgeting, variance analysis, and preparing detailed reporting packages that highlight key business drivers, especially related to volume and brand profitability. The ideal candidate has a strong analytical background and a passion for turning complex data into actionable business insights.

Key Responsibilities

Forecasting and Budget

• Annual Operating Plan (AOP) :

Lead the preparation of the annual budget, collaborating closely with Sales, Marketing, and Operations teams to build comprehensive, bottom-up financial plans.

Manage monthly and quarterly financial forecasts (P&L, Balance Sheet, and Cash Flow) to ensure timely and accurate projections of performance against targets.

Develop and maintain sophisticated financial models to support various business decisions, including new product launches and capital investments.

Business and Variance Analysis (CPG Focus)

Regularly track, analyze, and report on promotional spend effectiveness.

Deep dive into Gross Margin performance, focusing on variances related to input costs, production efficiency, pricing, and freight / logistics.

Generate detailed, segment-level P&Ls (by channel and individual SKU) to identify high- and low-margin products and advise leadership on optimization opportunities.

Prepare comprehensive monthly reporting packages for executive leadership, summarizing financial results, key performance indicators (KPIs), and insightful variance explanations.

with Head of Sales.

Own the Buildout of Systems

Serve as a finance liaison to the Brand and Sales departments, providing financial context for their spending decisions and strategy development.

Identify opportunities and build processes for financial reporting and forecasting.

Required Qualifications

Education and Experience

Bachelor's degree in Finance, Accounting, Economics, or a related quantitative field.

2-4 years of progressive experience in Financial Planning & Analysis, Corporate Finance, or Public Accounting.

Prior experience working in the CPG, Retail, or Food & Beverage industries.

Skills and Competencies

Expert proficiency in Microsoft Excel, including complex formulas, pivot tables, and developing dynamic financial models (VBA experience is a plus).

Experience and background to build out FP&A processes.

Experience with financial visualization tools (e.g., Looker, Tableau, Power BI) is preferred.

Familiarity with major ERP systems and dedicated FP&A planning tools.

Excellent written and verbal communication skills with the ability to present complex financial information clearly to non-financial audiences.

A strong commitment to accuracy and completeness in financial reporting and analysis.