Head of Growth Marketing

Replit is the fastest way to turn ideas into software. With our powerful AI-powered Agent and Assistant, anyone can create and launch apps from natural language in just one click. Build and deploy full-stack applications directly from your browserno setup required. Never written a line of code in your life? No problem. Replit makes software creation accessible, collaborative, and lightning-fast. Join us in our mission to empower the next generation of builders.

About the role :

We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams,, enterprises) audiences.

This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes.

Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools.

Key Responsibilities

Multi-Channel Growth Strategy

Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers

Own strategic development and tactical execution across core performance channels : paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels

Identify, test, and scale new acquisition channels

Develop channel-specific strategies that speak to different creator personas : from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows

Performance Marketing & Analytics

Launch and optimize global paid acquisition campaigns across search, social, influencer partnerships, and programmatic channels with significant budget responsibility

Build and refine attribution models that capture the complex, multi-touch journeys of creators who might discover Replit through educational content but convert weeks later for a specific project

Partner with data science and engineering teams to implement measurement frameworks that track everything from first code execution to team collaboration adoption

Develop sophisticated testing frameworks for creative, messaging, and landing page optimization across diverse creator segments

Lifecycle Marketing & Retention

Design and execute lifecycle marketing programs that guide creators from their first "Hello, World" through advanced AI-assisted app deployment

Build automated nurture sequences that adapt to different learning pathswhether someone's building their first website or deploying enterprise infrastructure

Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns that showcase Replit's AI capabilities

Create expansion campaigns that help individual creators discover team features and introduce teams to enterprise capabilities

Cross-Functional Growth Operations

Collaborate closely with product teams to identify and optimize growth opportunities within Replit's core platform experience

Partner with engineering to build growth infrastructure, marketing automation systems, and experimentation frameworks that scale with our rapid growth

Work with sales and customer success teams to align marketing qualified leads with sales processes, particularly for B2B segments

Support content and community teams with data-driven insights about what resonates with different creator segments

Required skills and experience :

7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies

Proven track record scaling paid acquisition channels with budgets of $1M+ annually

Experience marketing to both consumer and business audiences

Background working with complex, multi-stakeholder buying environments

Bonus Points :

Experience marketing developer tools, coding education platforms, or AI-powered software

Background in growth at companies with both a PLG and SLG motion

Experience with community-driven growth, creator marketing, or developer advocacy

Understanding of AI / ML products and emerging technology categories

Track record implementing account-based marketing for technical B2B audiences

What we value :

Problem-solving mindset : Ability to approach complex operational challenges systematically and devise effective solutions

Self-directed and autonomous : Capable of working independently while collaborating effectively with cross-functional teams

Strong communication skills : Ability to explain complex technical concepts to both technical and non-technical audiences

Continuous learning : Passion for staying current with industry best practices and new technologies

Focus on automation : Strong belief in automating repetitive tasks and building self-healing systems

Full-Time Employee Benefits Include :

• ???? Competitive Salary & Equity
• ???? 401(k) Program
• ?? Health, Dental, Vision and Life Insurance
• ???? Short Term and Long Term Disability
• ???? Paid Parental, Medical, Caregiver Leave
• ???? Commuter Benefits
• ???? Monthly Wellness Stipend
• ????????? Autonoumous Work Environement
• ???? In Office Set-Up Reimbursement
• ???? Flexible Time Off (FTO) + Holidays
• ???? Quarterly Team Gatherings
• ? In Office Amenities

Want to learn more about what we are up to?

Meet the Replit Agent

Replit : Make an app for that

Replit Blog

Amjad TED Talk

Interviewing + Culture at Replit

Operating Principles

Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

This is a full-time role that can be held from our Foster City, CA office. The hybrid role has an in-office requirement of Monday, Wednesday, and Friday.