McLean & Potomac Dermatology and Skincare Center is hiring : Digital Media and PR

We are seeking a creative and experienced Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

This is a full-time, in-person position based in McLean, VA , and requires a one-year commitment .

Please include a portfolio of relevant work (social media content, photography, design, or campaigns) with your application.

What You\'ll Do :

• Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
• Optimize company pages across platforms to enhance visibility and brand engagement
• Develop copy for social media, email marketing campaigns, and website content
• Collaborate with an external website team to update landing pages and on-site messaging
• Grow and engage social media audiences through strategic interaction and community building
• Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
• Manage and execute a monthly content calendar and schedule for timely campaigns
• Organize and maintain photo and video content libraries across internal servers
• Assist in writing and editing editorial content for external media features
• Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
• Analyze social media metrics and adjust strategies based on performance data
• Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
• Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You\'ll Bring to the Team :

Benefits & Perks :

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