Growth Marketing Manager

Growth Marketing Manager

Brinks Home is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals. We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that fosters innovation, celebrates creativity, and encourages authenticity. Join us and be part of a collaborative team that is relentless in our pursuit of security for life.

Position Overview :

Location : DallasFort Worth Metroplex (Hybrid)

We are seeking a data-driven and strategic Growth Marketing Manager to oversee the day-to-day performance and optimization of our paid media and affiliate marketing programs. This role is instrumental in driving growth across both our sales-driven lead generation funnels and our eCommerce business, with direct ownership of campaign execution, pacing, testing, and results. The ideal candidate has a strong background in paid acquisition, analytics, and digital growth strategy. You'll work closely with our internal teams and agency partners to optimize for performance, scale acquisition, and enhance ROI across all digital channels.

Key Responsibilities :

• Manage daily paid advertising campaigns across Google, Meta, Bing, and emerging channels.
• Oversee affiliate marketing efforts via Impact Radius, including partner communications and performance optimization.
• Monitor daily pacing, budget allocation, and efficient metrics (CPL, CPS, ROAS, CVR).
• Execute testing strategies across ad creative, landing pages, and audience segments.
• Partner with the Marketing Analyst to analyze data and provide actionable performance insights.
• Collaborate with the Marketing Specialist and Creative team on ad copy, visuals, and campaign execution.
• Develop and maintain channel-level roadmaps, testing plans, and seasonal promotion calendars.
• Provide weekly and monthly performance summaries to the Director of Growth Marketing and other stakeholders.
• Support key promotional campaigns (e.g., Black Friday / Cyber Monday) and long-term growth initiatives.
• Other duties as assigned.

Requirements :

Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program :

Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #equalopportunityemployer #veteranfriendly