Demand Generation Manager

🌍 Location : we are open to candidates based in either London or Boston (USA).

🤝 Department : Marketing

💚 Reports to : Chief Marketing Officer

80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink’s employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other.

We’re trusted by enterprises worldwide, growing fast and we’re only getting started 🚀.

👉 See how our customers use Blink to transform our frontline teams!

We’re looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink’s growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you’ll own our digital advertising and campaign engine — driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.

What You’ll Do

• Own and optimize paid channels — manage day-to-day performance of Ads, Meta Ads, and Google Ads (Search & Display).
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
• Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
• Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
• Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

What We’re Looking For

Why Blink 💚

You will have the opportunity to help scale a fast‑growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start‑ups can only dream of!

Benefits include :

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