Senior Director or Vice President of Marketing

Senior Director or Vice President of Marketing

About the Company

Join an innovative leader in data analytics software tailored for automotive service departments, committed to transforming the industry.

Industry

Computer Software

Type

Privately Held

Founded

1997

Employees

201-500

Specialties

• Service advisor & tech management
• Service pricing
• Effective labor rate improvement
• Fixed-ops
• Price optimization
• Service department enhancements
• Auto dealerships
• Pricing compliance
• Expert coaching
• Revenue optimization
• Market-driven marketing campaigns

About the Role

We are looking for a dynamic Senior Director or Vice President of Marketing to shape and amplify our brand story. This pivotal role is crucial in designing and executing an innovative corporate marketing strategy that positions us as a market leader and thought innovator. You will own the evolution of our brand identity and voice, spearheading awareness initiatives and driving impactful advertising and media strategies.

The ideal candidate will bring at least 15 years of proven experience in B2B technology marketing, particularly within mid-market or enterprise software. You will have a strong track record of leading high-performing teams, exceptional communication, and storytelling skills. Leveraging data and analytics to measure marketing effectiveness is key to this role.

Your responsibilities will also include cultivating relationships with top-tier media and influencers, leading multi-channel communication programs, and expanding our social media presence. The role requires a strategic thinker with a hands-on approach to execution, inspiring and developing a talented team while fostering a culture of innovation. You should be well-versed in driving brand and product positioning in a high-growth environment.

A certification in Pragmatic Marketing or PMA is preferred, alongside a Bachelor's degree in a related field; an MBA or advanced degree is a plus.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions