Product Marketing, Advisor

Product Messaging And Use Case Strategist

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

Our Intelligent Automation (IA) Portfolio Marketing team is looking for a product messaging and use case strategist with a strong understanding of automation technologies and the ability to translate technical concepts into clear, customer-focused narratives. This role ensures that every offering within our IA portfolio (Machine Vision, Fixed Industrial Scanning, RFID) has a compelling narrative and validated use cases from the earliest stage of the product lifecycle. Acting as the bridge between Product Management, Product Marketing and Partner Enablement, this role will help shape the messaging and competitive advantages behind our solutions and ensure alignment across teams for successful go-to-market execution. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

Must be able to work on a hybrid schedule (3 days in office / 2 remote) in our Lincolnshire, IL or Holtsville, NY office

Travel expectation - Up to 25%

Responsibilities :

• Engage early in the product development cycle to identify and shape use cases and product narratives before launch.
• Capture, document, and standardize validated automation use cases from product & solutions teams, partner collaborations, CoEs, and field projects.
• Collaborate closely with Product Managers and Product Marketers to translate technical features into customer-centric benefits and compelling stories.
• Assist the communications team in maintaining a consistent flow of information to keep partners informed about new use case opportunities and updates.
• Establish a systematic approach for publishing use case success stories, from initial capture to marketing assets and sales enablement tools.
• Prepare messaging and collateral well ahead of launch deadlines to avoid last-minute gaps.
• Collaborate on product refresh, and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers based on quarterly business results reported by regional product management team and portfolio-based pipeline reports.
• Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO / SEM) campaigns for top tier products critical to the regional annual P&L.
• Drive sales use cases and propositions for portfolio-specific overlay sales teams
• Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
• Consult with regional GTM teams to course correct or lead new strategies to grow the business on your respective portfolio
• Successful seller adoption of enablement materials - Voice of customer o.b.o region into global product marketing team
Qualifications :
• Minimum :
• BA / BS degree
• 8+ years of work in sales / engineering / marketing roles
• Product marketing and / or comparable product management, development experience
• Working knowledge of automation technology market
• Ability to technically understand how products fit in to create and deliver a solution
• Must be able to work on a hybrid schedule (3 days in office / 2 remote) in either our Lincolnshire, IL or Holtsville, NY location
• Travel expectation - Up to 25%
• Preferred :
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
• Influence / Negotiation / Partnership skills with product teams
• Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
• Organizational Agility : Matrix, indirect management
• Clarity of thinking & vision - keen prioritization skills
• Excellent presentation & communication skills
• Demonstrated willingness to actively participate with vertical marketing teams
• Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region

Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary : USD 120400.00 - USD 180600.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.