Marketing Automation Strategist (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

• Please note : internally, this role is titled Account Strategist, Revenue Operations

We are seeking a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking to help deliver world-class solutions within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands‑on experience across customer‑side or 1–2+ years agency‑side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), accompanied by strong technical fluency in tracking infrastructure and revenue data workflows.

You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. This is a role for a growth‑minded operator who can identify RevOps gaps, architect scalable solutions, and surface cross‑sell and upsell opportunities while delivering exceptional client service.

Key technical competencies for this role include GTM (web + server‑side optional), GA4, data modeling, offline conversion tracking for Google, LinkedIn, and Meta platforms, lifecycle automation, lead scoring, routing logic, ABM execution, and revenue reporting frameworks.

What you offer

Roles & Responsibilities

Here’s what success looks like

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person :

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and / or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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