Director, Consumer Marketing & Relationship Management

The Opportunity :

Mattel is advancing its consumer-first strategy by redefining how we build engage and retain relationships with our audiences. The Director of Digital Marketing & Relationship Management will lead the enterprise approach to CRM Loyalty Programs the Promotional Calendar and Brand Storytelling leveraging Global toolkits. This role will design and execute data-driven strategies that deepen consumer engagement elevate brand experiences and drive long-term value across the Mattel portfolio.

What Your Impact Will Be :

Consumer Engagement Strategy

• Define the enterprise vision for CRM loyalty and lifecycle marketing.
• Embed relationship marketing into brand and campaign strategies across all consumer touchpoints.
• Integrate loyalty and CRM programs into content partnerships and marketing activations to maximize impact and retention.

Loyalty and CRM Leadership

Promotional Calendar and Commercial Strategy

Brand Building and Experience

Leadership and Collaboration

Qualifications :

What Were Looking For :

What You Bring

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch :

The Culture at Mattel

Corporate Philanthropy

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Experience : years

Vacancy : 1