Principal GTM Marketing Manager

Group Gtm Marketing Manager

Intuit SMB MediaLabs is a first-of-its-kind B2B media network focused solely on small businesses, powered by the unmatched 1st party business data of QuickBooks. By leveraging Intuit's data, SMB MediaLabs provides an evolved data layer for marketers to launch B2B targeted campaigns with extreme accuracy and efficiency.

The Group Gtm Marketing Manager will be a seasoned leader responsible for developing target audience insights, strategically positioning our media and data offerings, growing market awareness, and building a scalable channel strategy across paid and owned media. This role will also oversee the creation of all sales collateral, creative assets, and content calendar management.

Responsibilities

• Define the vision and marketing strategies using industry, advertiser, and customer insights that drive achievement of our one-, three-, and five-year goals.
• Identify target markets, analyze the competitive landscape, and craft differentiated value propositions that clearly position MediaLabs.
• Oversee the brand's look, feel, tone, and messaging across all channels, creative executions, and sales collateral.
• Develop and manage a comprehensive content calendar encompassing event promotion, social amplification, thought leadership (case studies, white papers, research), and other lead-nurture initiatives.
• Serve as the primary marketing liaison with cornerstone partners (Amazon, Google, Meta, The Trade Desk, and Axiom / IPG), leading communications planning and joint events.
• Continuously evolve channel capabilities by embracing modern marketing approaches and delivering best-in-class experiences.
• Lead the creation of the learning agenda and testing roadmap in partnership with the Product and Sales teams.
• Define requirements and scopes in collaboration with technical partners to deliver timely solutions that balance MVP delivery with long-term scalability.

Qualifications

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.