Senior Product Manager

Full-time

Description

This role will manage and coordinate product development aspects of research and development and the overall product life cycle for a defined set of crops.  Function in a leadership or mentorship capacity with the product team and other stakeholders. The ideal candidate will have a deep passion for plants, and the ability to bridge the gap between customer needs and product development.

Responsibilities :

• Develop and execute a comprehensive product strategy for our product offerings ensuring they relate to the Company’s overall goals, vision, and values.
• Track new products and develop, lead, and implement strategy for product introduction resulting in the successful commercialization of new products.
• Work with breeders and other stakeholders in developing breeding goals for crops leading to timely introductions meeting customer needs. Make recommendations to appropriate stakeholders for product assortment changes.
• Manage necessary aspects of product trialing to ensure that appropriate data is collected, data generated, and appropriate pictures / videos and reports completed which will result in successful trialing, ensuring quality and performance of the products and customer success at all levels with new products launched into the market.
• Plan and execute product launches, including marketing strategies, product positioning, and pricing strategies. Monitor product performance post-launch.
• Conduct market research to identify emerging trends, customer preferences, and competitive positioning.
• Manage the entire product lifecycle to ensure market position, which includes staying informed about competitors in the horticulture industry and identifying opportunities to differentiate our products.
• Create and maintain a roadmap or timeline that outlines the future direction of the Company’s products, including new product releases and updates to existing products.

Requirements

Salary Range : $95K - 115K

Physical Requirements :

Our promise to you :

We create excitement in the world of flowers and are the first choice for service. We deliver all the best and nothing else! To you, we deliver a work environment and a culture where building long-lasting relationships internally and externally is important. We believe that good communication, sharing ideas and collaborating on projects will set us up for success. We keep both our feet on the ground and are approachable.

In addition to this we provide a comprehensive Total Rewards package that includes :