Senior Digital & Ecommerce Marketing Manager

Job Description

Job Description

Job Title : Senior Digital & Ecommerce Marketing Manager

Title of Supervisor : Senior Director of Digital & Ecommerce

Job Location : Mooresville, NC

Company Website : www.greenworkstools.com

Company Summary :

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com

Position Summary :

This role is for a digital marketer who thrives on building campaigns that perform, optimizes, and uses marketing technology to fuel growth.

This individual will be responsible for developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push) while constantly identifying new ways to drive incremental revenue through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging MarTech platforms and tools , and in the long run, lead our transition toward fully in-house media and affiliate operations . This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement.

Essential Duties and Responsibilities :

🔹 Digital Marketing Strategy & Revenue Growth

• Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
• Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
• Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
• Forecast performance and build business cases for digital programs to support leadership decision-making.

🔹 Paid Media & Performance Marketing

🔹 Affiliate Marketing & Partnerships

🔹 Lifecycle & CRM (Email, SMS, Push)

🔹 Analytics & Martech

🔹 Leadership & Soft Skills :

🔹 Required Qualifications

🔹 Preferred Qualifications

Compensation and Benefits :

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.