Program Marketing Specialist

Program Marketing Specialist

Position Type :

Full-Time, 30-40 hours / week

Schedule :

Monday-Friday; occasional evenings or weekends for campaigns and events

Compensation :

$28-34 / hour, depending on experience

About the Club

Boys & Girls Clubs of Bellevue (BGCB) has served the Bellevue community for over 70 years. With 18 clubhouses across Bellevue, we provide a safe place for thousands of youth when they are not in school. As our services continue to grow, so does the need to connect our families and communities to the programs we offer. We are looking for a Program Marketing Specialist who can help promote the power of our programs-from enrichment to athletics-and make sure our message reaches those who need us most.

This is a dynamic role that partners with direct service teams and site staff to ensure our message reflects the vibrancy of our youth programs and deepens engagement across all 18 Club sites.

Position Summary

Under the supervision of the Chief Operating Officer (COO), the Program Marketing Specialist is responsible for developing marketing materials focused on Club services, school-based engagement, and youth programming. This role centers on creative storytelling, design, and content creation that increases visibility and participation. It also contributes to establishing a clear organizational voice through editorial work and content strategy. This position also helps shape the Club's editorial voice and works in close partnership with the Development Marketing Specialist to deliver cohesive messaging across all audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Create flyers, signage, and digital assets for program promotion, including before and after-school programs, athletics, summer camps, and seasonal offerings

Update and maintain website content focused on programs, schedules, and registration

Manage social media content that highlights youth activities, events, and Club services

Assist direct services staff in preparing materials for PTA meetings and school events

Capture and curate photos and videos to tell stories of program impact

Create marketing materials for the Athletics department and sports-related programs

Attend youth programming activities to gather on-the-ground content for distribution

Conduct interviews with youth and staff to develop compelling program profiles and success stories

Coordinate a program marketing calendar aligned with school schedules, seasonal offerings, and campaign needs

Contribute to a shared editorial and communications calendar for program marketing

Collaborate with Club staff and Operations team to support initiatives like membership drives and summer camp registration

Ensure consistency with BGCA brand standards and accessibility best practices

Participate in special projects and other duties as assigned, including event support and occasional coverage at Club sites

Work in close partnership with the Development Marketing Specialist to ensure alignment across donor and program communications, maintain brand consistency, and support unified campaign efforts

Manage the Club's shared photo storage in collaboration with the Development Marketing Specialist and track photo release permissions

Lead or support staff training initiatives focused on program marketing strategies, brand standards, and promotional tools to strengthen community engagement across Club sites

Perform other duties as assigned

Measurement and Budgeting

Work with the CDO and COO to monitor the budget for program marketing needs

Track engagement metrics and provide regular reports on content performance across platforms

These responsibilities do not fully encapsulate the scope of the role. You may be asked to perform a job duty that is not listed. On occasion, you may be asked to cover at different sites to maintain staff-to-youth ratios.

QUALIFICATIONS

Must be able to provide a portfolio or at least two samples of work

2+ years of marketing experience in nonprofit, fundraising, or philanthropic settings

Strong writing, editing, and design skills

Journalism, communications, or storytelling background with acute attention to detail

Ability to translate complex programming into compelling messaging

Experience working with multiple internal stakeholders to create deliverables

Knowledge of design platforms (e.g., Canva) and marketing tools (e.g., email platforms, CMS)

Proficient use of social media (Facebook, Instagram, LinkedIn)

Ability to work independently while keeping leadership informed of progress

Ability to collaborate across departments and prioritize multiple projects

Ability to multitask, meet tight deadlines, and adapt to changing priorities

Flexible schedule availability, including evenings and weekends as needed

Bachelor's degree preferred

BENEFITS

Comprehensive medical, dental, vision, and life insurance

Tuition reimbursement after one year of continued employment

Paid professional development and training opportunities

Paid holidays

Paid time off

DISCLAIMER

This position description generally describes the principal functions of the position and the level of knowledge and skills typically required. It does not constitute an employment agreement between the employer and employee, and it is subject to change as the needs of the employer and the requirements of the job change.

Equal Employment Opportunity and Non-Discrimination

Boys & Girls Clubs of Bellevue is committed to equal opportunity for all employees and applicants. BGCB does not discriminate in hiring, assignment, promotion, or other conditions of staff employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender, gender identity, veteran status, disability, genetic information, or any other status protected under local, state, or federal law.

In accordance with the Americans with Disabilities Act, upon request, reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of our positions.