Senior Manager, Performance Marketing

Senior Manager, Performance Marketing

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Senior Manager, Performance Marketing

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Samsung Electronics America .

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Position Summary

Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. Our company has grown from humble beginnings into one of the world's most recognized brands, pushing the boundaries of technology to deliver groundbreaking connected experiences across devices, appliances, 5G networks, and digital displays. SEA is also an ENERGY STAR® Corporate Commitment Partner, dedicated to positive environmental impact through eco-conscious products and practices.

People | Excellence | Change | Integrity | Co-prosperity.

Role and Responsibilities

Lead customer acquisition and revenue growth through paid digital channels, coordinating across mobile, social, programmatic DSPs, and affiliate channels.

Develop and execute the performance marketing strategy, managing a multi-million-dollar budget with real-time pacing and reallocation.

Drive measurable growth through optimized ROAS, incremental revenue, and expansion into new platforms and programs.

Collaborate with product, eCommerce, creative, and agency teams to optimize traffic, the customer journey, and creative assets, maximizing conversion rates.

Own forecasting models, budget pacing, and ROI tracking; design and run incrementality, lift, and geo-experiments to validate campaign effectiveness.

Conduct cohort and funnel analyses to inform bidding strategies, audience segmentation, and creative optimization.

Partner with finance, agencies, and paid media teams for budget planning and fulfillment, ensuring alignment with broader media plans.

Work closely with Digital Product, Creative Services, and UX teams to optimize landing page conversion.

Skills and Qualifications

8+ years of experience managing digital performance media channels, focused on PLA, Paid Social, PMAX, and Retargeting.

Strong record of managing tactical and strategic media objectives in a digital-first organization.

5+ years managing multiple stakeholders in a fast‑paced, competing priorities environment.

Executive presence and experience in technology or digital-first organizations.

Working knowledge of SEO, GEO, and their implications on paid campaigns.

Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

Regular full-time employees have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance, Paid Time Off, Student Loan Program, and Wellness Incentives.

Legal Information

We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. For equal employment opportunities, visit

Equal Opportunity .

Reasonable Accommodations

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability, contact our Reasonable Accommodation Team at 855‑557‑3247 or SEA_Accommodations_Ext@sea.samsung.com.

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