Senior Media Buyer, Paid Social

GOBankingRates Job Opportunity

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates' expertise in financial empowerment with Gen Digital's cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you're empowered to be your authentic self, you're unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!

Mission and Goals

We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success.

Objectives

Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.

• Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
• Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
• Stay up-to-date with the latest trends and features on major social media platforms.
• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Competencies

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes :

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.