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Digital Marketing AssociateNewPhiladelphia, Pennsylvania, United States

Digital Marketing AssociateNewPhiladelphia, Pennsylvania, United States

ParetoHealthPhiladelphia, PA, US
30+ days ago
Job type
  • Full-time
Job description

Digital Marketing Associate

We're in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savingsand we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Position Summary :

The Digital Marketing Associate will provide critical administrative, database, and executional support for ParetoHealth's marketing operations. This role will support with building a process and maintaining the cleanliness and accuracy of marketing systems, support lead and data management workflows, campaign execution, and help build upon the foundation of high-performing marketing reporting and insights.

Key Responsibilities :

Lead Lifecycle Management

  • Define and document an audience segmentation framework within Pardot for key campaign types (e.g., events, newsletters, product announcements).
  • Build and maintain Pardot workflows to manage lead and contact qualitysegment outdated or inaccurate data, enrich records based on email bounces or job changes, and notify contact owners for manual updates.
  • Deliver cleaned, deduplicated, and campaign-ready invite lists for 12 major campaigns in collaboration with Events and Sales Ops.
  • Complete an MQL audit and lead scoring assessment; identify gaps and recommend improvements aligned with Sales criteria.
  • Validate new scoring models and sales readiness criteria by building dashboards that track lead progression and surface actionable insights for leadership.

Email Marketing Execution

  • Execute Pardot email campaigns (e.g., newsletters, event invites, one-offs) in line with the marketing calendar.
  • Own setup, deployment, and tagging of all emails and campaign types in Pardot (receive copy from Product Marketing and Events Managers as needed)
  • Apply consistent tagging, segmentation, and deliverability best practices across all sends.
  • Run at least one A / B test and share insights to inform email optimization efforts.

    • Campaign Performance & Optimization

  • Implement a standardized UTM tagging framework across all outbound channels (email, PPC, website) for accurate attribution.
  • Set up initial engagement alerts to notify Sales of high-intent actions (e.g., link clicks, form submissions).
  • Collaborate with an external PPC consultant to support paid media strategy, execution, and performance tracking.
  • Partner with Sales Ops and Head Demand Gen to define technical requirements for campaign execution and performance reporting.

    • Required Skills and Experience :

  • At least 2 year's experience in marketing operations, database management, and / or digital marketing campaign execution.
  • Strong working knowledge with Salesforce, Pardot, Excel, and Google Analytics (GA4), LinkedIn, Google Ads, and lead routing and database hygiene tools such as Ringlead, Leandata, ChiliPiper, or Clay.
  • Analytical mindset with the ability to spot and resolve data inconsistencies.
  • Basic understanding of marketing funnel stages and CRM processes.
  • Strong project coordination and attention to detail.
  • Ability to collaborate effectively across teams and communicate technical processes clearly.

    • Please note that any communication from our recruiters and hiring managers at ParetoHealth about a job opportunity will only be made by a ParetoHealth employee with an @paretohealth.com address. ParetoHealth does not conduct text message or chat-based interviews. Any other email addresses, agencies, or forums may be phishing scams designed to obtain your personal information. We will not ask you to provide personal or financial information, including, but not limited to, your social security number, online account passwords, credit card numbers, passport information, and other related banking information until we begin onboarding activities, which will be coordinated by a member of the ParetoHealth People Ops Team with an @paretohealth.com email address.

    We are guided by our values :

    Fire in the belly

    The drive to learn, to improve, and to deliver outstanding value every day.

    See the field

    The ability to see the big picture and prepare to meet tomorrow's needs.

    Get it done right

    The passion to produce at higher rates and to the highest standards.

    For the greater good

    A united community creating better health benefit solutions for all.

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    Digital Marketing • Philadelphia, PA, US