Director Data Analytics

Director Data Analytics

Location : Long Island City, NY, US, 11101

Brand : Optimum Media

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.

Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.

If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you!

Job Summary

The director oversees the evaluation of the relationships between the technology and the consumer actions through data, becoming the subject matter expert responsible for the creation and development of standards for reporting. A key element to this role is to analyze consumer behavior, the relationship with television interactivity and developing advertising projection models by advertising categories and supply insights to support clients in meeting business objectives. The director plays a strategic role internally and with clients; supporting how we sell our data assets and plays a key role in shaping the mindset of how we grow the business. Takes lead client pitches and positioning data to support the client's goals and bring in revenue. The director will work directly with advertisers, agencies, and sales management to develop and present reporting results for the various campaigns implemented by the data analytics team. The scope of responsibility includes managing the process and tools for capturing and analyzing key performance metrics derived from the various advanced advertising platforms and developing requirements to tie performance across advanced advertising products deployed. This role also serves as consultant to both AMS and BI team as lead contact on both source system data points and elements and trends.

Responsibilities

• Perform role as strategic research consultant to current / prospective clients by providing historical insights of campaigns
• Build and present to clients campaign recommendations regarding their segments, media plan, networks / dayparts, and campaign delivery
• Set campaign expectations for sales teams and clients based on best data practices
• Lead sales presentations to client decision makers and develop optimization on current campaigns based on data results
• Define and Develop new Data products that would be commercialized to existing and new clients
• Provide cross -platform, cross product and product specific trends and insights
• Utilize internal (database, BI tools) and external (White Papers, Trend Reports, Conferences) information to develop sales and industry collateral
• Gather and define business and reporting requirements for new products
• Create use cases around data requests and requirements for report development for BI team.
• Direct BI team / Report writer on goal of data elements to tie Product performance data and results
• Provide leadership and subject matter expertise on best practices and standards for interactive media research, analysis and reporting.
• Develop and manage process for capturing and analyzing key ad performance metrics across multiple digital media platforms.
• Manage the production and distribution of reports with research and reports encompassing audience trends, ad performance and interaction rates.
• Develop in-depth case studies that showcase Cablevision's Advanced Advertising results and solutions.
• Train both Research & Sales staff on New Media metrics and business standards.
• Share key insights of overall industry and consumer behavior internally and externally
• Oversee the production and creation of business reporting requirements for Data warehouse and business intelligence tool.

Qualifications

Strong leadership skills with the ability to teach research concepts, definitions and systems to both Research and Sales staffs.

Experience with business intelligence tools and database management tools such as SAS. SQL (Structured Query Language), Microstrategy and Cognos required

BA / BS degree in communications, television or media, or data related field

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and / or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate / range at time of hire for this position in the posted location $155,509.00- 190,000.00 year. The rate / range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

Nearest Major Market : Brooklyn Nearest Secondary Market : New York City