Lead Product Manager

Lead Product Manager, Member Communications

Personify Health is looking for a Lead Product Manager, Member Communications. This product role is focused on omni-channel communications to drive user enrollment, adoption, engagement, and retention throughout our Wellbeing and Health product lines. Engagement channels will include targeted email, SMS, and push notification campaigns leveraging Braze. This role requires collaboration across product management teams, coordination with engineering and data teams, as well as engaging with content and design. You are highly analytical and passionate about delivering high quality engaging experiences, and energized by working closely with smart, talented, and results-focused teammates in a highly interactive environment. You lead by using analytics, data, and research to identify opportunities that will drive engagement with our products, developing end-to-end experiences for these journeys, and measuring the effectiveness of your ideas via A / B testing.

Responsibilities

Design and drive the product engagement roadmap. Juggle tradeoffs and understand constraints, finding elegant solutions to complex problems. Continually identify and implement improvements based on ongoing customer research, market / competitive analysis, and product performance indicators

Work tightly with product, engineering, data science, design, content and other teams to identify, develop, and swiftly deliver delighting engagement experiences

Dig deep into product performance and member trends with data science, product analytics and UX research to gain insights that inform which engagement experiences to test; learn quickly from quantitative and qualitative feedback; iterate approach with urgency based on learnings

Implement A / B testing another experimental techniques to help strategize and improve the performance of product campaigns. Provide analysis of engagement A / B test results and recommendations for improving their efficiency

Use existing segments and build new list pulls for engagement experiences using data from data warehouse. Partner with marketing and developer team for additional custom target audience criteria

Work directly in Braze to build campaigns, design templates, & define data mappings to support product priorities. You will coach or work with other roles within Braze who will support your priorities

Support organizational change and governance to ensure the best model for our overall user & communications success

Qualifications

6+ years of experience with omni-channel communications; especially in the context of SAAS user communications, product communications, & product engagement

Minimum of 8 years of experience working in Product Management with at least 1-3 years as a Lead Product Manager

Ability to structure, manage, and coordinate multiple complex cross-functional projects and processes with multiple stakeholders at both senior and junior levels

Possessing the maturity and capability to interact and influence across multiple levels in a global matrixed organization

Natural collaborator, with excellent communication skills with customers, peers, colleagues and executives

Self-starter with the ability to proactively identify opportunities and projects