Analyst, Email Marketing

About Us :

Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages, and have sold and fulfilled over 3.5 million units of merchandise.

Targeted Victory is the proud recipient of the Washington Post Top Workplaces for 2025, 2023, and 2022, Reed Award for Best Employer in 2022, and the Campaign Tech Award for Best Employer in 2021.

Overview :

Targeted Victory is looking for an email marketing specialist to join our team. This position requires a self-starter who thrives in a fast-paced work environment. As a part of our email marketing team, you will be responsible for sending emails on behalf of clients, assisting with email database management, and contributing to email reporting projects.

We use best-in-class marketing technology to help our clients succeed, including Salesforce, Salesforce Marketing Cloud, and other world-class platforms. We are at the forefront of leveraging these platforms, and this role offers the chance to expand your marketing technology skills while driving client success and supporting Targeted Victorys growth. Applicants must be able to work in person at our Arlington, VA office.

Responsibilities :

Design and send HTML and text-based emails in our marketing automation platforms

Track email performance using internal reporting systems and analytics tools within our marketing automation platforms

Assist with management of email databases to ensure accuracy and correctness in our data

Partner with internal stakeholders to develop and advance email marketing effectiveness

Analyze, optimize, and report on key fundraising and email marketing metrics

Collaborate effectively across product and client teams and other departments within Targeted Victory

Qualifications :

This position is for individuals who are self-starters driven to follow new marketing trends and opportunities, and should have :

Bachelors degree in Marketing / Communications or related degree, or 2 years of proven experience in email marketing, internship included

HTML and Marketing automation / ESP experience, internship experience included

Ability to review KPIs and make data driven decisions

Driven to learn more and research answers to questions, opportunities, and risks

Demonstrated ability to work collaboratively and effectively with colleagues at all levels

Ability to stay organized and perform tasks with a high attention to detail

Ability to prioritize and multi-task several projects at one time

Ability to organize and analyze data in Microsoft Office products, especially Excel