Talent.com
Marketing Automation Manager

Marketing Automation Manager

IronCircleColumbia, MD, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : $75,000-100,000 commensurate with experience

IronCircle is seeking a Marketing Automation Manager to help create and drive the strategy, execution, and optimization of our marketing automation initiatives. This role owns the day-to-day operations of Salesforce Marketing Cloud and related platforms, ensuring campaigns are executed with precision, scale, and measurable impact.

You will manage end-to-end campaign delivery, from strategy and build to segmentation, QA, reporting, and optimization. As an ambitious marketer within the marketing organization, you will partner closely with Content, Design, Development, and Strategy teams to enhance demand generation, learner engagement, and partner success.

The ideal candidate is both a strategic thinker and hands-on operator, with expertise in Salesforce Marketing Cloud and a proven track record of driving measurable business results through email, SMS, and cross-channel automation.

About Us

With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.

In 2018, IronCircle entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.

With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.

Responsibilities

Campaign Strategy & Execution

  • Lead planning, build, and execution of campaigns across Salesforce Marketing Cloud (SFMC).
  • Oversee data segmentation, dynamic content, and personalization strategies to deliver relevant, timely, and high-performing communications.
  • Implement best practices for deliverability, compliance, and engagement.

Optimization & Reporting

  • Monitor, analyze, and interpret campaign performance data; deliver actionable insights to improve conversion and ROI.
  • Establish and track KPIs for email, SMS, and cross-channel automation efforts.
  • Run A / B and multivariate tests on subject lines, CTAs, send times, content, and segmentation.

    • Collaboration & Enablement

  • Partner cross-functionally with Marketing, Sales, Product, and Data teams to align on strategy and execution.
  • Provide guidance and training to internal teams on SFMC capabilities, best practices, and workflow efficiencies.
  • Manage relationships with vendors and platform partners.

    • Process & Innovation

  • Develop and enforce scalable processes for campaign creation, QA, and approvals.
  • Continuously assess emerging technologies and recommend enhancements to improve automation, personalization, and reporting.
  • Ensure compliance with GDPR, CAN-SPAM, CCPA, and other applicable privacy regulations.

    • Experience / Skills Required

  • Bachelors degree in Marketing, Communications, or related field (or equivalent work experience)
  • 3+ years in marketing automation, CRM, or lifecycle marketing; 3+ years in Salesforce Marketing Cloud
  • Proficiency in SFMC (Advanced preferred) and Salesforce CRM; familiarity with broader martech stack
  • Working knowledge of HTML / CSS for responsive email design
  • Experience with SMS platforms, integrations, and compliance
  • Proven track record leading teams or cross-functional initiatives

    • Preferred

  • Strong project management skills (Jira, Asana, etc.)
  • Data-driven with strong analytical, reporting, and presentation abilities
  • Background in education, workforce development, or multi-brand organizations
  • Familiarity with BI tools (Tableau, Power BI, etc.)
  • Excellent communication and active listening skills
  • Goal-oriented, collaborative, and self-motivated
  • Passion for education, technology, and helping others achieve career goals
  • Bonus : Knowledge of or interest in cybersecurity or edtech

    • Values

    Passion is our driver.

    Excellence is how we deliver.

    People are our focus - learners and employees.

    Change creates opportunity - we embrace change.

    Learning never stops and neither do we.

    Our Offer

  • Competitive benefits package includes : Medical, Dental, Vision, 401k, Paid Time Off.

    • Your Success is our Success

    If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, youll feel right at home here. Were looking for someone who's passionate, high-performer and pushes boundaries in pursuit of something bigger.

    Youre a self-starter with a ready to make an impact on day one mindsetconfident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think youll be a perfect fit.

    At our core, we're more than just a companywe're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each persons contributions toward our shared goals. We cant wait to welcome the next game-changer to our team. (Yes, we mean you.)

    Equal Employer Opportunity (EEO) Statement

    We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

    Create a job alert for this search

    Marketing Manager • Columbia, MD, US