Director, North America Channel Marketing

Director, North America Channel Marketing

The Director, North America Channel Marketing will be responsible for driving the company's marketing strategy in the U.S. and Canada and executing a wide range of integrated marketing programs to enhance the Gordon Brothers brand within the marketplace.

This role will collaborate with business leaders across North America to define business-specific marketing strategies, budgets, campaign plans and performance metrics aligned to business goals, and establish a channel marketing function that delivers integrated campaigns across industry verticals and advances the firm's thought leadership platform.

The role will work closely with the broader corporate marketing team and manage external agencies in the region to ensure all North America marketing initiatives are consistent with the firm's global brand and messaging.

This position requires a candidate with a blend of strategy, creative and analytic expertise as well as a hands-on approach.

Responsibilities

• Increase Gordon Brothers' market penetration in North America by overseeing the channel marketing function responsible for developing and driving marketing strategy to support business development efforts.
• Develop and implement channel marketing strategies aligned with business and sales strategy that drive brand awareness of individual business lines within the markets they serve
• Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates for online auctions and private treaty sales
• Build and maintain strong relationships with business stakeholders and channel partners
• Manage budgets for channel marketing initiatives to ensure optimal resource allocation
• Monitor and report on the effectiveness of channel marketing programs, analyzing market trends and channel performance to inform marketing strategies, optimize marketing efforts and drive revenue growth
• Lead and mentor a team of marketing professionals to achieve departmental goals
• Develop and execute a thought leadership platform that enhances the Gordon Brothers brand within the marketplace
• Establish engagement programs across email and social platforms to increase brand awareness for Gordon Brothers and our services, elevate the profile of our experts and engage our clients and partners
• Build and maintain relationships with professional and trade associations
• Closely manage and engage with third-party providers and agencies, to scale programs and drive awareness while maintaining relevancy for the brand
• Oversee creation of effective thought leadership and content across multiple formats, including :
• Written, visual, digital and video
• Press releases
• Print and digital advertising
• Pitch documents, case studies and marketing collateral
• Email, direct mail and newsletters
• Social media
• Speaking engagements and byline articles
• Conferences, events and sponsorships

Education & Experience

Knowledge, Skills & Abilities

Gordon Brothers offers a very competitive total compensation package, including base salary and bonus plan, health insurance, dental benefits, a generous 401(k) match, time off benefits, and more. In compliance with the Americans with Disabilities Act (ADA), please contact the Human Resources department if you have a disability and need reasonable accommodation with any part the application process. Requests will be considered on a case-by-case basis.

Gordon Brothers is an Equal Opportunity Employer.