Talent.com
Marketing Analytics Manager
Marketing Analytics ManagerReach Financial, LLC • New York, New York, US
No longer accepting applications
Marketing Analytics Manager

Marketing Analytics Manager

Reach Financial, LLC • New York, New York, US
2 days ago
Job type
  • Full-time
Job description

Job Duties :

  • Build industry leading full funnel measurement frameworks to determine the return on marketing investments across digital marketing channels including SEO / SEM, Affiliate, Display, and Social channels through deep understanding of consumer behavior.

Apply fast, check the full description by scrolling below to find out the full requirements for this role.

  • Conduct analysis to identify the most effective marketing target for digital channels using both digital behavioral data as well as offline credit bureau data.
  • Own the measurement plan across digital marketing channels, including partnering with tech team to identify and close data gaps, channel-specific measurement, and driving multi-channel attribution work forward with decision science.
  • Evaluate new digital and social data source and vendors by conducting back-test analysis, business sizing and creating business use case for new data.
  • Design and implement digital media testing plan through partnership with the acquisition team, analyze test results and provide recommendations for future business improvement.
  • Own the analytics and data framework for performance marketing spend including paid media and incentives.
  • Execute on a wide range of analyses – descriptive measurement and reporting, dashboarding, ad hoc inquisitive problem solving and predictive forecasting.
  • Work closely with channel leads to drive high visibility analytics projects, with topics ranging from channel optimization, spend decisions, targeting, and experimental design.
  • Cross functionally collaborate with multiple teams including marketing, product, engineering, and analytics to launch new initiatives and products.
  • Come up with success metrics to measure impacts of these new products and initiatives.
  • Continuously identify opportunities for improved channel growth and lead the development of data-driven channel strategies.
  • Own the data, analytics, and reporting to empower the growth team and guide business decisions.

    • This position allows for a hybrid schedule with three (3) days in office and two (2) days remote.

    Requirements : Master’s degree (or foreign equivalent) in Applied Math, Statistics, Engineering, Computer Science, or related disciplines and three (3) years of experience as a Team Lead is required.

    Must have at least three (3) years of experience with :

  • Working as a “full-stack” marketing analyst to scope projects;
  • Write and functionalize code, design and run tests, surface and visualize results, monitor outcomes, and present succinct strategies because of analyses.
  • Digital marketing, risk analytics, segmentation, experimental design, and statistical testing.
  • one or more statistical analysis tools including Python, SAS, R, SQL
  • Machine learning models and data visualization tools including Tableau and Salesforce
  • Working in a cross functional role with multiple stakeholders and leads from different teams (both technical and non-technical)
  • Working with large data sets and Big Data tools including AWS and Spark Salary $102,482.00 – 135,000.00 Apply at : https : / / www.reach.com / corporate / careers, reference ID 281.

    • Reach Financial, LLC is an EEO / AA employer.

    No calls.

    Create a job alert for this search

    Marketing Manager • New York, New York, US