Talent.com
Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

EarnestSan Francisco, CA, United States
11 hours ago
Job type
  • Full-time
Job description

Overview

Senior Lifecycle Marketing Manager role at Earnest. Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and help them pay down debt so they can get on the right financial track, fast. Earnest offers tools to help people feel in control of their financial future, including private student loans, student loan refinancing, and scholarships.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you are as passionate as we are about our mission, read on to learn more about the role and join us to build something great together.

The Senior Lifecycle Marketing Manager reports to the Director of Performance Marketing.

Responsibilities

  • Provide senior leadership and stakeholders with campaign performance reports, with data-driven recommendations for future optimization and strategic plans to grow the impact of lifecycle marketing across new channels and capabilities.
  • Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
  • Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.

Your Impact

  • Shape the customer journey and execute lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.
  • Lead important initiatives, ensure flawless campaign execution, deliver revenue and engagement growth, and drive innovation in lifecycle marketing strategies.

    • About You

  • 6+ years of experience in a B2C email marketing or lifecycle marketing role in a corporate or agency environment.
  • 4+ years of experience developing lifecycle / CRM engagement programs.
  • Proven ability to present campaign strategies, performance, and recommendations to senior leadership.
  • Experience developing marketing plans balancing financial objectives and customer experience goals.
  • Expertise in audience segmentation and targeting using database and real-time event data.
  • Strong data analysis skills and knowledge of BI tools such as Looker or Tableau.
  • Experience with enterprise marketing automation tools (Braze preferred; others valuable : Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys).

    • Nice to Have

  • Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable).
  • Experience building and optimizing automated campaigns and experimentation frameworks.
  • Strong project management skills with tools such as Jira, Workfront, or Basecamp.
  • Excellent attention to detail and adherence to QA processes.

    • Where

  • This role will be based in the United States.

    • Compensation & Benefits

    Salary range : $135,000—$170,000 USD. The starting pay is determined based on job-related qualifications, internal compensation, candidate location, and budget, and may be adjusted in the future.

  • Health, Dental, & Vision benefits plus savings plans
  • Mac computers + work-from-home stipend
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • Restricted Stock Units (RSUs)
  • 401(k) plan with company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary
  • Competitive PTO and parental leave

    • About Earnest & Equal Opportunity

    Earnest is committed to diversity, inclusion, equity, and belonging. We encourage anyone with relevant experience to apply. Earnest provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability, or genetics. Qualified applicants with criminal histories will be considered in a manner consistent with Fair Chance laws.

    #J-18808-Ljbffr

    Create a job alert for this search

    Lifecycle Marketing Manager • San Francisco, CA, United States