Marketing Web Merchant

Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines. For 75 years, Ruger has been a model of corporate and community responsibility.

We are looking for an experienced and dynamic Web Merchant to join our e-commerce team. The Web Merchant will play a critical role in driving the growth and success of our online platform by identifying new vendors and products, optimizing site revenue and profitability, managing the product life cycle, and merchandising products for ease of identification and selection.

Primary Responsibilities

• Vendor Identification and Product Sourcing : Research and identify potential new vendors and products that align with the company's brand, customer needs and market trends.
• Negotiate favorable terms and contracts with vendors to ensure competitive pricing, quality, and product availability.
• Coordinate the hand-off of new vendors to the purchasing team to ensure compliance with company and industry standards and seamless integration into the online platform.
• Merchandising and Product Presentation : Develop and implement merchandising strategies to ensure products are easily identifiable and accessible on the website.
• Organize product categories, manage product displays, and create clear and compelling product descriptions and images.
• Collaborate with the design and marketing team to optimize the online shopping experience, ensuring intuitive navigation and product selection.
• Revenue and Profitability Optimization : Analyze sales data, customer behavior and market trends to identify opportunities for increasing site revenue and profitability.
• Implement pricing strategies, promotional offers and product bundling to maximize average order value (AOV) and conversion rates.
• Work closely with the marketing team to develop and execute promotional campaigns that drive traffic and sales.
• Product Life Cycle Management : Monitor and manage the product life cycle from introduction to end-of-life, making data-driven decisions on product additions, discontinuations and markdowns.
• Ensure inventory levels are optimized, balancing availability with demand and minimizing excess stock.
• Regularly review product performance, customer reviews and staff feedback and adjust merchandising and pricing strategies accordingly.
• Promotional Strategy Input : Provide insights and recommendations on product selection for weekly and seasonal promotions, ensuring alignment with customer preferences and sales goals.
• Collaborate with the marketing team to create effective promotional content and campaigns.
• Analyze the effectiveness of promotions and adjust future strategies based on performance metrics.
• Market and Competitor Analysis : Stay informed on industry trends, competitor activities and consumer preferences to inform product selection and merchandising strategies.
• Conduct regular competitive analysis to ensure our product offerings and pricing remain competitive in the market.
• Reporting and Analytics : Prepare and present regular reports on product performance, vendor relationships, merchandising effectiveness and site metrics.
• Utilize analytics tools to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
• Legal Compliance : Coordinate directly with the legal staff on local, state, national and international laws governing the sale of restricted products.
• Ensure purchase, possession or usage restrictions are clearly identified as such in all compliance tables, online listings and in sales & marketing materials.
• Clearly communicate restrictions to customers both online and in any interactions, such as during the checkout process or via customer support channels.

Job Requirements

Preferred Skills

Ruger is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment.

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