Senior Vice President, Planning

Senior Vice President, Planning

Zeno Group is looking to hire a Senior Vice President, Planning to join our North American Planning team. The right candidate will be insatiably curious about culture and people, a master storyteller, and relentless about uncovering compelling insights and crafting strategies that make genuine and meaningful connections between companies and audiences. This person will be a collaborative team player and inspiring leader to our growing team of planners, thrives in a growth mindset, and ultimately will play a pivotal role to drive the business of our clients and agency forward. Being part of the Zeno Planning team means making the complex, simple. This role will cover multiple clients and categories across Brand, Corporate, and Tech, partnering closely with our primary research, analytics and creative teams across the network to deliver work that matters.

Responsibilities :

• Set a new bar for depth of insights and creative fodder, infusing ambition, imagination, and revolution into the strategic process.
• Determine priorities and independently lead strategy efforts for multiple clients and new biz opportunities, from research to insights and strategy development through execution.
• Proactively listen for opportunities and build the case for additional strategic solutions within existing business.
• Manage and develop junior staff to conduct secondary research efficiently by analyzing research data to learn new insights, develop strategy and provide guidance on which key insights should inform the narrative.
• Working with practice leadership, develop the agency's real-time cultural fluency and explore the latest AI research capabilities.
• Direct primary research initiatives ensuring methodologies match research objectives.
• Use a research-driven approach to develop the right questions, be an aggregator and help Zeno stand out at the table.
• Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights.
• Develop innovative trends, forecasts and landscape analysis reports across a variety of industries and clients.
• Identify key trends to help teams stay on top of audience behaviors, social movements and cultural themes.
• Provide fresh insight into audience and cultural trends as needed for existing clients and teams during planning cycles and opportunistically.
• Keep up to date with innovative work across industries.
• Interact and participate in presentations to Zeno teams and clients at a moment's notice.

Qualifications :

Skills :

Pay range : $185,000-236,000. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Zeno's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.