Job Description
Job Description
Building successful marketing campaigns takes careful planning, development, and a strong social media strategist who can reach the target audience. K1 Speed is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers.
Responsibilities
- Produces, edits, and proofs digital content according to a content schedule.
- Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, and Reddit according to a content schedule.
- Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge Social Media Platforms success.
- Oversees and contributes to results reporting and presentations.
- Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities.
- Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging.
- Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding / engaging with customers and employees as needed.
- Closely monitor social media channels for trends, customer feedback, and industry news.
- Collaborates with a variety of key internal and external stakeholders in a matrix environment.
- Develops social media influencer campaigns to encourage engagement in real-time.
- Performs other related duties and projects as required by management.
Skills and qualifications
Understanding of web traffic metrics / analyticsStrong verbal and written communication skillsExperience creating and scheduling content calendarsShort form writing experience is necessary within social content contextExtensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTokExcellent time management skills and customer-service oriented attitudeExcellent attention to detail is a mustExcellent analytical, written, and verbal communication skillsAbility to work in a fast-paced environment and learn quicklySelf-starter; takes initiative; excellent time management skills and ability to work independently and as part of a teamExperience using social publishing tools (Sprout Social, Social Studio, Plannable)Preferred qualifications
3-4 years’ experience working as a social media strategist or managerA bachelor’s (or equivalent) degree in marketing or a related fieldHands-on experience using social media to build brand awarenessAbility to identify target audiences’ preferences and produce tailored content