Sr. Analyst, Consumer Marketing Analytics

Sr. Analyst, Consumer Marketing Analytics

Join our dynamic and thriving footwear company in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Develop and deliver regular reporting on business performance and customer behavior related to customer type, loyalty / rewards, purchasing behavior and email engagement.
• Partner with marketing, product development, sales, finance and senior leadership, synthesizing analytical findings into clear, brand aligned recommendations to optimize revenue, marketing spend, product mix, and creative performance.
• Collaborate with CRM and loyalty teams to ensure the execution of growth strategies related to marketing automation, cohort / segmentation analysis, email, direct mail, SMS, etc. Collaborate with IT teams and Sr. Analyst, Marketing Database to integrate accurate data flows into our systems that power customer marketing reporting, including data auditing, testing and analysis.
• Build automated reports and self-service dashboards to surface campaign performance and audience insights for stakeholders; encourage adoption of self-service tools through training and continued advocacy around a data-driven culture. Determine proper test setup (including sample sizes, KPIs, statistical methods) for promotions and communications across email, direct mail and SMS, and analyze results to guide decision-making.

Perks you will enjoy!

Qualifications that make you the perfect fit!

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.