Lead Acquisition Marketing Specialist

Join the Future of News

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking an Acquisition Lead to accelerate app subscriber growth by expanding visibility, optimizing engagement, and converting audiences into long-term subscribers. This role directly supports The Post's mission to become the world's leading news organization by ensuring our app is a powerful driver of discovery, engagement, and subscription growth.

The Acquisition Lead will work closely with Product and Marketing teams to strengthen upper-funnel growth through improvements in App Store Optimization (ASO) and by expanding acquisition touchpoints. This position reports to the Manager of Subscriber Acquisitions.

What Motivates You

• Contributing to The Post's mission of delivering world-class journalism and expanding its global reach.
• Driving data-informed marketing strategies that unlock measurable growth.
• Thriving in a collaborative, innovative, and inclusive team environment.
• Taking ownership of fast-paced, cross-platform initiatives that fuel digital subscription growth

How You Will Support the Mission

Skills and Experience You Bring

Collaboration Makes Us Stronger

That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey :

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is : $85,100 - $127,700 Annual. The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.