Hubspot Marketing Specialist

The Role Title:

• HubSpot Marketing Specialist Team: Marketing Location: Hybrid in San Diego, CA Reports To: CMO, or their designee About PracticeTek Stop scrolling-your dream job might just be here!
• At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow.
• Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way.
• Imagine building solutions that actually change lives and reshape how healthcare works.

That’s the vibe here:

• high-energy, high-impact, and 100% human.
• Ready to jump in?
• Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day:

• being the Trusted Partner in retail healthcare.
• PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly.
• Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth.
• Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.
• We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision.
• These aren’t just words; they’re how we live, work, and make an impact together.

At PracticeTek, you’ll get to:

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

Why You’ll Love It Here As part of the TekTribe, you’ll enjoy:

• Comprehensive health, dental, and vision coverage options Wellness benefits that support lifestyle, behavioral health, and overall wellbeing Flexible paid time off, sick time, and 10 company-paid holidays 401(k) plan with company match to help you build your future Culture Committee driving initiatives that spark connection, fun, and belonging A workplace powered by innovation, collaboration, and energy every day About the Team We are seeking a HubSpot Marketing Specialist to own campaign execution, reporting, and marketing performance insights within our HubSpot platform.

This role will partner closely with Marketing, Sales Operations, and Revenue Operations to ensure HubSpot is fully leveraged for lead generation, pipeline contribution, and revenue growth. While our IT Systems Analyst will handle HubSpot’s technical integrations and back-end infrastructure, this position will focus on translating marketing strategies into execution, ensuring accurate reporting, and driving data-backed decisions. What You’ll Do Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

• Campaign Execution: Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot. Segmentation & Personalization: Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates. Reporting & Analytics: Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact. Collaboration: Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals. Data Quality: Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup. Insights: Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership. Best Practices: Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance. How Success is Measured Here’s how we’ll know you’re making an impact and raising the bar: Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL) conversion rate improvement quarter over quarter Funnel performance: measurable increases in conversion rates across key stages (MQL → SQL → Opportunity → Closed/Won) Marketing Efficiency Ratio (MER): maintained or improved within target range Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio: optimized to achieve sustainable growth Closed/Won and Closed/Lost insights: consistent reporting and actionable recommendations driving revenue impact What You Bring Your unique talents are what make you shine.

For this role, success looks like:

• 3–5 years of hands-on experience in HubSpot Marketing Hub. Proven track record of building and optimizing marketing campaigns within HubSpot. Strong understanding of full funnel reporting enabled through Hubspot with B2B marketing funnel metrics and revenue operations workflows. Deep understanding of paid media campaign tracking within HubSpot as well as related lead scoring, marketing attribution and campaign ROI analysis. Strong experience in HubSpot to Salesforce workflows and integrations; this role will partner with the technical expert in data governance and data or platform integrations. Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns. Strong communication skills, capable of translating data into insights for non-technical stakeholders Strong reporting, analytics, and data storytelling skills. Detail-oriented with excellent organizational and project management skills. Ready to Join?
• If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you.

Apply today and let’s make healthcare simpler, smarter, and Better.

• Together.
• The Fine Print (That Really Matters) At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience.
• For this position, we reasonably expect to pay between $105,00-$125,000 .
• This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.
• PracticeTek is an Equal Opportunity Employer.
• We are committed to creating an inclusive environment where all employees feel valued and supported.
• All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
• This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.
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