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Associate Director, Clinician Marketing

Associate Director, Clinician Marketing

Insight GlobalCovington, GA, United States
1 day ago
Job type
  • Full-time
Job description

About the Role

We are looking for an Associate Director of Clinician Marketing in Covington, GA to support increasing clinician awareness of our client's med device portfolio. The Associate Director of Clinician Marketing will play a key role in shaping strategy, leading marketing operations, driving performance, and innovating together with cross-functional teams.

Responsibilities

  • Shape Strategy : Design and execute integrated plans to boost clinician engagement and adoption through omnichannel initiatives, process enhancements, and innovative technologies.
  • Lead Marketing Operations : Oversee clinician-focused marketing activities from initial awareness through full adoption.
  • Drive Performance : Collaborate with sales, customer service, and fulfillment teams to meet KPIs and SLAs. Champion improvements in analytics and reporting across the entire customer journey.
  • Innovate Together : Partner with marketing peers and cross-functional teams to deliver measurable business outcomes through new tests, features, and product / service launches.

Qualifications

  • Education : Bachelor’s degree required; MBA strongly preferred.
  • Experience : 7+ years in senior-level healthcare marketing, with proven success in omnichannel strategy and end-to-end clinician experience management.
  • Leadership : Demonstrated ability to manage interconnected projects, optimize resources, and oversee budgets effectively.
  • Mindset : A track record of driving continuous improvement and delivering high-impact results.
  • Analytical Expertise : Skilled in building business cases, developing global KPI dashboards, and creating advanced reporting capabilities.
  • Bonus : Familiarity with reimbursed environments.
  • Communication : Exceptional ability to engage with executive leadership and collaborate across teams.
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    Director Marketing • Covington, GA, United States