Strategic Pursuits Marketing Senior Manager

Strategic Pursuits Marketing Senior Manager

Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company from the people up committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

As a Strategic Pursuits Marketing Senior Manager, you will lead the strategy and execution of key initiatives in the Lumen portfolio for the Security and Media businesses. You will ensure that we are positioning our products to solve real customer problems and drive business outcomes. You will also enable Lumen sellers and key partners to cross-sell, upsell, and offer new products by leveraging data, insights, and technology. You will work closely with product management, sales, marketing, and customer success teams to deliver innovative and effective marketing solutions that drive customer loyalty, revenue growth, and new partnerships.

The Main Responsibilities

• Develop and implement key marketing initiatives for Lumen's security and media product portfolio, aligning with the overall product marketing goals and objectives.
• Lead key strategic initiatives to help highlight our differentiated value proposition for Lumen's Security and Media businesses through strategic marketing launches and partnerships with key technology vendors.
• Create and drive a strategy for bundling our products and services to deliver differentiated value for our sales teams, partners, and align with end-customer value.
• Collaborate with product management, sales, marketing, partners, and customer success teams to understand customer needs, pain points, and opportunities, and translate them into compelling value propositions, messaging, and content.
• Create and execute data-driven, personalized, and scalable marketing campaigns and programs across multiple channels and touchpoints, including email, web, social media, video, events, and sales enablement, in collaboration with marketing peers.
• Measure and optimize the performance of key marketing initiatives aligned with our growth strategy across a connected marketing funnel from lead generation to revenue and retention.

What We Look For In A Candidate

8+ years of experience in marketing technology, product marketing, or related roles, preferably in the technology or telecommunications industry. Strong knowledge and experience in marketing security technology like SIEM, Network Security, and SASE. Experience with driving strategic partnerships and marketing product launches with key technology partners, inclusive of partner sales enablement. Proven track record of developing and running data-driven marketing campaigns that drive customer loyalty and revenue growth. Strong knowledge of marketing technology platforms and tools, such as CRM, marketing automation, analytics, personalization, and content management. Excellent communication, presentation, and storytelling skills, with the ability to craft and deliver compelling value propositions, messaging, and content for different audiences and channels. Strong analytical, problem-solving, and decision-making skills, with the ability to measure and optimize marketing performance and impact. Strong leadership, collaboration, and project management skills, with the ability to work effectively with cross-functional teams and stakeholders. Passionate, creative, and customer-centric, with a growth mindset and a drive for excellence. Bachelor's degree in marketing, business, or related field. Master's degree preferred.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors Location Based Pay Ranges : $129,639 - $172,852 in these states : AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY. $136,121 - $181,494 in these states : CO, HI, MI, MN, NC, NH, NV, OR, and RI. $142,603 - $190,137 in these states : AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA. Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.