Digital Marketing Manager

The Digital Marketing Manager oversees digital campaigns, content strategy, and performance analytics to elevate Lowe’s Pro Supply’s online presence and support business growth. Drive Performance and Revenue to the bottom line.

Essential Functions;

• Develop and execute digital marketing strategies across SEO, SEM, email, display, and social media
• Lead content curation and influencer engagement to enhance brand visibility on Lowes.com
• Collaborate with cross-functional teams (Product / Merchandising) CC, Analytics, Content Production, ) to optimize digital merchandising and customer experience
• Manage campaign budgets and ensure ROI through data-driven performance tracking
• Drive omni-channel engagement strategies to increase customer retention and frequency
• Monitor trends and emerging technologies to innovate digital outreach and commerce tactics

Minimum Qualifications :

Preferred Qualifications :