Product Marketer

Job Title : Product Marketing Analyst

Salary Range : $91,047.89 - $136,571.83 annually.

Starting Range : $91,047.89 - $107,000.00

We're looking for an experienced Product Marketing Analyst ready to take the next step in their career and contribute to an employee-owned company whose mission is to help save lives. This is a unique opportunity for someone who is passionate about product marketing and working with a great team. If you're ready to grow with a company that values initiative, collaboration, and operational excellence, wed love to hear from you.

About Us :

CMC is an employee-owned company based in Goleta, California, with a mission to help save lives by equipping professionals with the tools and training they need to perform their jobs with the highest levels of safety and efficiency. We are a passionate and purpose-driven team, proud to serve the rescue and rope access communities with the worlds most trusted life safety equipment for over 40 years. At CMC, our commitment to innovation, quality, and service is rooted in a shared dedication to those who risk their lives to protect and save others.

About the Job :

The Product Marketing Analyst supports the successful launch and positioning of CMCs products and services by combining strategic planning, market analysis, and cross-functional collaboration. This role turns data into actionable insights that guide go-to-market strategies, optimize campaigns, and ensure products reach the right customers with the right message to drive growth.

What You Do :

• Collaborate with internal teams to ensure marketing strategies and campaigns align with the product roadmap and overall business objectives.
• Support and execute product marketing strategies and go-to-market plans.
• Partner with product, sales, and marketing teams to execute campaigns and launches, while developing and implementing sales tools, training materials, and customer-facing content that is high-quality, brand-consistent, and supports both the sales process and customer experience.
• Manage ambassador program, sponsorships, and product donation initiatives.
• Track and report on product marketing performance, providing insights to drive data-informed strategy improvements.
• Support tradeshows and industry events as needed, including logistics, booth preparation, marketing materials, and post-event follow-up to maximize lead generation and brand visibility.
• Coordinate tasks related to ECOs and product launch projects.

Who You Are :

Compensation details : 91047.89-107000 Yearly Salary

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