International Brand Planning, Dermatology

Role Description

• Develop core assets, value propositions and key messages for key in-line brands for defined customer segments in close partnership with the Global Strategic Lead, responsible Medical Leads and in close collaboration with key INT markets based on insights, and backed-up by real world evidence
• Lead creative core asset & message development & refresh for defined customer segments for in-line brands.
• Guide / support product and financial forecasting, operating plans & resourcing process for key in-line brands across International operations in line with Category and Global Brand strategies.
• Oversee the creation and implementation of US & international key in-line brand objectives and KPIs to monitor performance
• Ensure measurement of campaign effectiveness, set & track goals partnering with Customer Engagement Teams for key in-line brands
• Ensure performance metrics for TA defense are implemented and monitored for key in-line brands vs key competitors
• Develop the key in-line brand messages within the Objection Handling global guidance in anticipation of key competitors' positioning in the market, and collaborate with L&D in developing the win-to-compete scenarios based on the established defense strategy.
• Support markets in understanding and localizing market development strategy to drive adoption
• Ensure the markets have the tools and resources needed to implement marketing campaigns or messages that include new clinical study data for key-inline brands.
• Coordinate execution of LOE plans for key in-line brands
• Ensure that the key in-line portfolio and brand objectives are being achieved and results are delivered
• Maintain strong operational relationships with the GAT and all commercial leads to ensure that market knowledge is continuously being developed and up to date.

Level of education and qualification :

Job Location :

Professional experience / capabilities :

The US base salary range for this full-time position is $142,400.00- $205,000.00 Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

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