Marketing Coordinator

Description

Bring Creativity to the Community - Join Us as a Marketing Coordinator!

City of Kentwood - Parks & Recreation Department

Do you love telling stories that inspire action and bring people together? The

City of Kentwood Parks and Recreation Department

is looking for a creative, detail-oriented, and community-minded

Marketing Coordinator

to help share our story with the world.

This is an exciting opportunity to lead the marketing and communication efforts for one of the most dynamic departments in West Michigan-promoting parks, programs, and events that enrich lives and strengthen our community.

What You'll Do

As our Marketing Coordinator, you'll play a key role in shaping how our programs and events connect with residents. You will :

Develop and implement

marketing plans and campaigns

that grow participation and community awareness.

Manage our

website, social media platforms, and email communications

to keep residents informed and engaged.

Design and produce marketing materials, brochures, videos, and digital content.

Coordinate photography, media releases, and public relations efforts.

Build partnerships with local media, sponsors, and community organizations.

Track performance data, analyze engagement metrics, and continuously improve marketing strategies.

Every day, you'll combine creativity with strategy-helping us reach more people, tell meaningful stories, and celebrate what makes Kentwood a great place to live, work, and play.

About You

You're a passionate storyteller, strategic thinker, and multitasker who thrives in a collaborative environment. You know how to balance creativity with organization and love using marketing to make an impact.

Minimum Requirements :

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Three (3) years of professional marketing experience (or equivalent combination of education and experience)

Strong writing, editing, and design skills

Experience managing social media, websites, and marketing campaigns

Proficiency with

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

and Microsoft Office

Valid Michigan Driver's License

Professional Certified Marketer (PCM) or ability to obtain within one year of hire

For more details about responsibilities and qualifications, view the full job description here.

Pay & Benefits

Hourly pay range :

$25.99-$33.20, depending on experience

10% employer retirement contribution -well above industry average

Up to 4 weeks vacation , 12 sick days, 11 holidays, and 3 personal days annually

4-6 weeks fully paid parental leave

Excellent medical, dental & vision insurance

with minimal cost

Free telehealth, EAP access, life insurance, and long-term disability coverage

Paid certifications, trainings, and career development opportunities

Employee discounts on recreation programs and rentals

Why Kentwood Parks & Recreation?

The

City of Kentwood

is home to over

15 parks, 13 miles of trails, and 1000+ programs and events

each year. Our team works hard to make Kentwood a welcoming, active, and connected community-and your marketing expertise will help share that mission with residents, visitors, and partners across West Michigan.

Here, your creativity doesn't just promote programs-it builds community.

Apply Today!

If you're ready to bring your creative energy and marketing expertise to a purpose-driven role, we'd love to hear from you!