Senior Product Marketing Specialist

Senior Product Marketing Specialist

We're dedicating renewed focus to the Product Marketing function by welcoming a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how we position, launch, and enable our products. In this role, you'll focus exclusively on product marketing shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It's a hands-on role for a rising product marketing professional ready to take the next step in their career : executing key initiatives today while helping define what "great product marketing" looks like for our team moving forward. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates' expertise in content, design, and digital to ensure our positioning and launches land with impact.

Positioning & Messaging

• Help refine and formalize value propositions and messaging frameworks that differentiate AssetWorks in the higher education facilities market.
• Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals.
• Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints.

Sales Enablement

Go-to-Market Strategy & Launches

Market & Customer Insights

Cross-Functional Collaboration

Qualifications

This is a remote position within the Marketing team at AssetWorks Inc. It includes periodic travel approximately 15% to customer sites (with other team members), conferences, and internal team meetings.

Growth Path

This role is designed for a hands-on product marketing professional who's ready to bring focus and consistency to a critical function and grow as it evolves. You'll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, you'll have opportunities to expand your influence into strategic areas : shaping positioning frameworks, refining launch strategies, and helping define how product marketing operates across the organization.

Over time, this role offers the potential to step into broader strategic or leadership opportunities within the Marketing organization as your expertise deepens and our go-to-market function continues to grow.