Director of Digital Marketing

Job Description

Job Description

We’re seeking a strategic and hands-on Director of Omnichannel Marketing to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player / coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.

You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.

Key Responsibilities

• Lead and grow a high-performing omnichannel marketing team
• Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.
• Own message mapping to ensure consistent and cohesive communication across all touchpoints.
• Design and optimize customer journeys using 1P / 3P data and CDPs (e.g., Segment, mParticle, Tealium).
• Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.
• Launch and expand presence across social media platform
• Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.
• Build and refine audience segmentation and lifecycle marketing strategies.
• Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.
• 7–10 years of experience in omnichannel or lifecycle marketing.
• Proven experience in HCP / physician marketing
• Led end-to-end campaigns across at least 3 channels including social, email, and SMS; exposure to search / video is a plus.
• Deep understanding of marketing automation and martech platforms.
• Experience with CDPs and using data to drive segmentation and personalization.
• Strong analytical mindset with experience in marketing reporting, dashboards, and attribution.
• Ability to translate data into actionable insights and communicate effectively with senior stakeholders.