Marketing Automation Specialist

Marketing Automation Specialist

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As a Marketing Automation Specialist, you will be responsible for creating and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups. Experience in email marketing and data automation coupled with attention to detail and commitment to achieving measurable results will make you a great fit for this role.

Major Responsibilities

• Campaign Planning and Execution
• Data Management and Segmentation
• Customer Journey Mapping
• A / B Testing and Optimization
• Reporting and Analysis
• Compliance and Best Practices

Minimum Requirements

Knowledge, Skills, Abilities

Preferred Requirements

Physical Demands

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.