Marketing Automation SpecialistWisconsin Staffing • Pewaukee, WI, US

Marketing Automation Specialist

Wisconsin Staffing • Pewaukee, WI, US

6 days ago

Job type

Full-time

Job description

Marketing Automation Specialist

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As a Marketing Automation Specialist, you will be responsible for creating and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups. Experience in email marketing and data automation coupled with attention to detail and commitment to achieving measurable results will make you a great fit for this role.

Major Responsibilities

Campaign Planning and Execution
Data Management and Segmentation
Customer Journey Mapping
A / B Testing and Optimization
Reporting and Analysis
Compliance and Best Practices

Minimum Requirements

Bachelor's Degree in Business, Marketing, Communications, related degree or equivalent experience

2+ years email marketing or marketing automation experience

Experience with email campaign planning and execution, including html modification and audience segmentation

Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.

Knowledge, Skills, Abilities

Analytical skills and attention to detail

Ability to communicate and collaborate across departments to drive continual performance

Project management skills with the ability to handle multiple campaigns simultaneously

Ability to analyze campaign performance and conduct meaningful A / B tests

In-depth knowledge of email platforms like Salesforce Marketing Cloud

Database mindset and ability to segment audiences using SQL and filtering

Preferred Requirements

Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist

In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder / Engagement Studio, Email Studio, Automation Studio, and Audience Builder

Proficiency in HTML, SQL Query and AMPscript

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.

The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders.

The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.

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Automation Specialist • Pewaukee, WI, US